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Online advertising
KPIs in ‘Online advertising’
Rather than an absolute cost, Cost per mille (CPM) estimates the cost per 1000 views of the ad.
Effective cost per mille (eCPM) tells the publisher what they would have received if they sold the advertising inventory on a cost per mille (CPM) ...
Click-through ratio (CTR) is the ratio of the number of times and ad is clicked divided by the number of times an ad is viewed.
Listed in: Online advertising
Percentage of leads generated via paid search (PPC).
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