Sales, Marketing & Customer service

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Home > Sales, Marketing & Customer service

Customer service (23)
Field services (2)
Marketing (21)
Public relations (12)
Sales (113)
Sales channels (0)

Account management (1)
Advertising (9)
Brand (19)
Business development (3)
Call Center (51)
Customer relationship (9)

Key Performance Indicators

Conversion rate of marketing/sales campaigns

The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...

This KPI is most used for:

Operational Excellence

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Attrition or churn

How frequently do customers terminate the relationship by opting out, stop purchasing or choose a competitor. Loss of customers per year as a percentage of ...

This KPI is most used for:

Customer Intimacy

% of client facing employees

Percentage of client/customer facing employees.

This KPI is most used for:

Customer Intimacy

Staff / Personnel turnover

Number of employee departures (in FTE) divided by the average number of staff members (in FTE) employed.

This KPI is most used for:

Operational Excellence

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